Kiss Me Quick

London being such a vast multicultural city has a particular identity to each culture in the city these conflicting identity cause the reason as to way there is not one whole identity / brand for London.

This also deepens when you consider the fact that London is always changing old buildings being knocked down to make way for new more modern buildings, but also with such a vast range group of people staying in London each person has a different view point / opinion as to what they see London and how it means to them.